Real estate agencies have been operating since the 90s. Since then, little has changed and there is a possibility of getting caught by unscrupulous companies.
However, it is enough to make sure of their legality and use their services in order to quickly sell or buy real estate.
Today, almost half of the population of our country uses their services.
On your own or through a realtor?
In fact, this question faces almost every person who is planning to sell or purchase a property in the near future.
If you need to complete a transaction as quickly as possible, a realtor will greatly help with this. But you need to understand that it is not free. For his ]realtor[/anchor] he usually takes a certain percentage of the total cost of the transaction .
In the event that time allows you to find a buyer on your own, or the purchase of real estate can wait a little, you can refuse the services of a realtor in order to save money.
Top 10 best real estate companies in the capital
It’s interesting that this list includes not only organizations with a large staff of experienced agents, but also a free classifieds site. Of course, there are a lot of similar sites, but they are intelligently created, with convenient usability (that is, “face”), and most importantly, the lowest possible number of scammers “grazing” there, only a few.
- "Floor" . Operating for more than 10 years. The office is ready to receive visitors from 8 am to 11 pm, that is, almost around the clock. They offer a full range of services: purchase/sale, exchange, rent. In addition to realtors, there are lawyers who check documents. And most importantly: there are more than a hundred reviews about this agency online, and the vast majority are positive. Moreover, these are not odes of praise, but clear gratitude for assistance in completing transactions with an acceptable percentage of justified criticism.
- TsDN (or "Central Department of Real Estate"). Operating since 2003. In addition to assistance with real estate transactions (primary and secondary, purchase and rental, mortgage), they are ready to provide detailed legal advice. Among other things, they can offer the service of urgent sale of real estate at a fairly competitive price.
- "Pilgrim" . In addition to metropolitan apartments and houses, they help sell countryside and commercial real estate. The agency has been working for about 10 years, offering assistance with purchases (including mortgages) and sales. They can offer their clients a truly impressive database with objects for any budget. Advantages of the company: efficient work of agents, not exorbitant interest rates, special approach to clients.
- "Gost-Garant" . It works for 10 years (it seems that this is the calling card of good companies). Mainly specializes in rentals. Open until 9 pm, so realtors can meet or call their working clients at a time convenient for them. Moreover, these guys help not only to find tenants/apartments, but also to draw up a competent contract.
- "Rent City" . Already from the name it is clear that the company helps to rent and rent housing (not only Moscow, but also suburban). Has been around for about 8 years. The company is so confident that it offers a one-year warranty on its services. Reviews praise the fact that specialists come to your home and help with the preparation of documentation. In addition to renting, they can also help with the sale of property.
- "BEST-Real Estate" . This is not one agency, but a network with offices in different districts of the capital, which has existed for 22 years. The agents working on Sadovo-Kudrinskaya and Barrikadnaya metro stations received the most positive feedback. Least of all was the office on Mira Avenue (people did not like the fact that the realtor did not help with collecting and leaving documents and was not client-oriented).
- "Kremlin Keys" . For more than 10 years, these guys have been working with the purchase/sale and exchange of housing. No prepayment required. An individual advertising project with photos and videos is created for each object. It’s interesting that this company indicates that its operating hours are 24 hours a day, that is, agents are ready to answer the phone even at night. In addition to them, the company has lawyers. They do not require money for consultation, there are no hidden fees, and they insure their transactions. The company is customer-oriented: for example, it does not prohibit making changes to contracts.
- "Welcom" . This is the youngest company in this rating: it has been operating for less than 5 years. The office is open from 9 am to 12 midnight. An agent will come out for an assessment and consultation (the visit is free). In addition to them, transactions are monitored by a lawyer (this is especially important when leaving mortgage agreements, as well as exchanging housing).
- "Grad Estate" . The company offers the same range of services as its colleagues. Among the more atypical offers: relocation of communal apartments, real estate valuation, participation in negotiations regarding the price (the company is ready to protect the client’s opinion so that the seller/buyer does not reduce the price of the property). Reviews especially praise the tirelessness and entrepreneurial spirit of managers who are always ready to meet the client halfway and solve various, even emergency, issues.
- CIAN . This abbreviation stands for “Central Information Agency for Real Estate”. This is a site where you can find many addresses of apartments that are for rent. There is also a section dedicated to the sale of various housing (Moscow apartments, cottages near Moscow). Access to information is free.
But when renting real estate in the capital, it is not enough just to find honest realtors. You also need to avoid getting into trouble when choosing the location of your future home. Pay special attention to its owner and the documents he presents. This video will tell you how to draw up a lease agreement correctly without harming yourself, what documents you need to check before giving money, and how to understand that the owner is dishonest with you:
How to choose a realtor?
A qualified realtor is able to solve many problems associated with the purchase of real estate. In particular, you can use it to:
- save time;
- get rid of the problems associated with finding good real estate.
In the process of choosing a real estate agency, in particular a realtor, you need to pay attention to such nuances as:
- availability of recommendations . As a rule, this can be advice from loved ones who have previously used his services;
- study information about the agency on the Internet . As a rule, there are a huge number of negative reviews on the Internet about unscrupulous agencies;
- Pay attention to the license number . If their first numbers are in the top hundred, this means that their experience in this market is many years;
- You need to cooperate with the realtor who lives in your region .
- Before making a choice in favor of any realtor, you need to meet with each of them in order to personally verify their competence.
It is worth paying attention to the fact that at the first meeting with a realtor, you must clearly indicate your position regarding the amount and methods of payment for the services provided, in order to avoid any misunderstandings in the future.
Real estate agencies in Moscow, whose ratings are at the highest level, are the first reason why you should choose real estate companies. On our website https://realts.ru/ you can find out reliable information about the most prestigious and professional real estate companies.
The Prostor agency is among the best real estate agencies in the Moscow region, and this is once again proven by the interim result of the Golden Weather Vane award in the Agency of the Year category. According to various expert estimates, many real estate companies operate in the Moscow real estate market, there are more than 1000 of them. The strongest and most worthy companies fought to enter the TOP 3. The competition was organized by the largest media group in the real estate market, whose projects include Realty.dmir.ru, Cian.ru and iRealtor. This competition has already been held five times and is recognized and respected by the professional market. Competitive selections are carried out not in one, but in several stages.
When the first stage took place, the participants held a vote, and according to its indicators, a total of TOP 15 leaders were selected from a huge number of companies. Real estate market specialists expressed their opinions by voting on the website realty.dmir.ru, and in the same way determined the winners of the competition.
The next stage of selecting companies was carried out by an expert council, the organizers of the competition. We studied all the company data, business reputation, market share, and also took into account professional market experts. After the second stage of selection was completed, a list of companies that applied for the title of “Best Agency” was formed.
The TOP 5 companies in Moscow included: Inkom, NDV, MIC, Miel, Prostor.
During the third stage, representatives of the companies that were selected had to present their agencies to their colleagues and give answers to open-ended questions. There was one common interesting question from the jury for each participant: “If not you, then who?” It is easier to talk about your success than to speak loudly about the merits of your competitors. After the presentation and discussions, the jury chose the 3 best companies of the year. This means that two companies had to be excluded from the list of companies that were vying for the highest award. Although among these companies there were already those that deserved respectful and grateful treatment. It was difficult to make a choice, so the decision on this issue was postponed for almost 5 days. But today everything has been decided. Among the TOP-3 participants in the final of the “Agency of the Year” competition were the following: NDV, Prostor.
The companies that were selected presented the results of their positive development dynamics in 2013. They talked about their good reputation and strong corporate culture. These companies are considered the best in the Moscow real estate market, judging by the results of their work over the past year.
Among real estate agencies in Moscow, the rating of the Dobry Dom agency, a relatively young company, does not have the best indicators. Despite the fact that this real estate agency is still young and is not among the best, clients who use the services of this particular company have always been satisfied with the work and attitude of the employees.
Clients can count on the professional and competent work of our employees. This company takes into account every wish of its client and will help not only sell or buy an apartment, but also build a house of both light and complex construction, and will also provide services in the construction of small country houses, cottages and luxury mansions. Working with is always reliability, speed of problem solving and comfort!
How to sell an apartment, independently or through an agency, and how to choose an agency for this purpose?
If you need to sell your apartment, the best option would be to involve a real estate agency in this matter.
With the help of a realtor, you can identify all the pros and cons of a given living space and prepare a list of answers to standard client questions. This will significantly increase the likelihood of selling the apartment for the amount the client wants to receive for the sale.
That category of people who have at least once in their lives encountered the sale of an apartment may not turn to real estate agencies for help, since they already know how to behave in a given situation.
However, if you take into account the fact that today agencies charge a small percentage for their services, it is still worth contacting them.
The only thing that needs to be taken into account is that the realtor may provide the client with inaccurate information about the apartment, due to which the new owners may make claims in the future.
It is worth noting that the advantage of agencies is the fact that they accompany the transaction at all stages, right up to the signing of the purchase/sale agreement, which means that the likelihood of falling for the tricks of scammers is equal to zero.
Before you start collaborating with one of the agencies, you need to make sure that they work under a contract, otherwise you should not cooperate with them.
In addition, many experts in this field advise cooperation with those agencies that:
- have extensive work experience;
- inspire sympathy among clients;
- located in the same area as their client’s place of residence.
If you are a victim of scammers - how to get money back from a real estate agency
Everyone who lived in the 90s remembers who “black realtors” are. Fraudsters who profit from housing transactions still exist, although they are no longer so straightforward.
Real estate scams are usually carried out by private brokers and small real estate agencies.
Example
The client enters into a rental agreement with the realtor and leaves an advance payment in the amount of 100% of the monthly cost. The citizen arrives at the specified address, but on the spot it turns out that such an object either does not exist, or its owners have no idea that their home is for rent.
The scammers draw up the contract in such a way that it is almost impossible to return the money: it follows from the document that the agent should not provide the client with any specific services other than information.
This is why it is important that the agreement contains a termination section. Moreover, this clause must be drawn up so that the client, if something happens, has the right to get his money back. In addition, the document must contain a section that stipulates the responsibilities of the parties.
In most cases, it is very difficult to get your money back on your own. However, there is a way out of any situation. For example, you can turn for help to the website Pravoved.ru, which we have already mentioned, where specialists work in all legal areas.
The company's lawyers will help in any dispute or litigation. Just ask your question online, and hundreds of professionals from all regions of Russia will see it. You will receive the first answer within 10-15 minutes. Currently, 350,000 users have already solved their problems with the help of the Pravoved website.
I recommend watching an interesting video about how to choose the right realtor.
How to sell an apartment
When collaborating with any real estate agency, you should pay attention to the fact that the client has the right to find a buyer on his own. However, there are small nuances.
The main ones are:
- such an option must be provided for in the cooperation agreement;
- a representative of the agency must be present when the buyer views the property;
- notary transactions are carried out exclusively with the participation of the agency with which the agreement is signed.
It is worth paying attention to the fact that by finding a buyer on your own, you can significantly save money as a result of reducing the price of payment to a real estate agency for the services they provide.
Leading real estate agencies in Moscow
Today in Moscow there are a huge number of real estate agencies that provide their services.
The most famous and largest are:
- “Russian Guild of Realtors” is a reputable agency that has more than 50 branches;
- “ABC Housing” is a time-tested agency. Has extensive experience, all transactions are transparent;
- “Address-Real Estate” is a wide-ranging agency that provides all types of real estate services;
- “BLACKWOOD” is an agency that operates according to international standards, all services are provided at a high level;
- “Good House” – a complete individual approach to each client, a flexible assessment system.
All large agencies include many branches, are characterized by excellent reviews from clients, and are also popular among the population.
Directories »
| Construction Alliance | ||
| Construction Alliance LLC was created in 2004 for the construction of a new quarter in the Dubrovka residential complex. The project involves three stages of construction of new buildings on a privately owned land plot with an area of 6 hectares. The implementation of the project for the construction of a new quarter involves the creation of eight monolithic houses of varying heights (7-8 floors), a kindergarten for 120 children and a full-function fitness center with a swimming pool. | Actual address: Leninsky district, Vidnoye, st. Olkhovaya, 3 | |
| Peregrine Falcon | ||
| Among the main principles and competitive advantages of the company, which have provided Sapsan with a leading position in the construction and development market: high pace of work, quality, innovative approach, flexibility of marketing policy. | Actual address: Moscow region Novorizhskoe highway, 24th km, village. "Prince's Lake" | |
| INPO SPECTRUM | ||
| JSC "MNPO "SPECTR" is a service company engaged in the management of commercial real estate, including design, construction, repair and maintenance in Moscow and the Moscow region, as well as abroad. | Actual address: Moscow, st. Usacheva, 35, building 1 | |
| Center for Development of Successful Projects | ||
| Business center on the street. Krzhizhanovskogo, 29 Premises from the owner. Area from 10 to 300 sq.m. and more. Around the clock, free legal. address, utilities included, security, parking, Tax Office No. 27. | Actual address: Moscow, st. Krzhizhanovsky, 29 | |
| Ruby | ||
| OJSC MTZ Rubin is one of the largest construction and investment holdings in Moscow. Carries out the full range of work from construction to management and operation of real estate. The main activity of OJSC MTZ Rubin is real estate management. | Actual address: Moscow, Bagrationovsky Prospect, 7 | |
| RealtyMag.ru | ||
| We present an information base on the real estate market throughout Russia. You can buy a resale property or rent housing without intermediaries - apartments in Moscow, houses in the Moscow region and regions - on our website. We have a certain opinion, which we put into the concept of “recommended property”. There is no specific price, geographical location, or other constant parameters for it. We offer real estate because it is profitable to own and use. | Actual address: Moscow, st. Initiative 16, building 3 Branch addresses | |
| Business- | ||
| Business is a modern office complex with developed infrastructure. Office space is intended both for large companies planning to reduce rental costs by moving from class A offices to class B offices, and for representatives of small and medium-sized businesses interested in comfortable rented space with an optimal price-quality ratio. | Actual address: Moscow, Shosse Entuziastov, building 56 | |
| CJSC "Company STATUS" | ||
| The main activity of the organization is the sale and rental of commercial real estate for free use (for an office, store, warehouse, salon, etc.), sale of garages from the developer and direct investor. The specialists of our company will offer you available commercial real estate, garages and will correctly draw up the documents and accompany the transaction until you receive a certificate of ownership. Employees of the production and technical department will prepare and coordinate engineering support for non-residential premises: ... | Actual address: Petrozavodskaya st., 28, bldg. 1 | |
| AGORA | ||
| The main specialization of AGORA is services for automation of production and business processes, trade. We provide services for the development of B2B portals, trading platforms, marketplaces, electronic trading platforms (ETP 223), procurement automation systems and other B2B solutions based on our own platform. | Actual address: Moscow, Russia, 127015.ul. Novodmitrovskaya, 2, building 2, floor 16, room. II., BC Savelovsky Legal address: Moscow, Russia, 127015.ul. Novodmitrovskaya, 2, building 2, floor 16, room. II., BC Savelovsky | |
| RUCIT | ||
| Information company, producer of popular databases with offers from the real estate market. The main consumers of services are realtors, appraisers, and market analysts. | Actual address: 111123, Moscow, Shosse Entuziastov, 56, office. 411. Business Legal address: 111123, Moscow, Shosse Entuziastov, 56, building 1 | |
| Sky Property | ||
| Our business centers These are modern office and business complexes that meet all business requirements and standards. Well-designed office space, conveniently located relative to large highway networks, provides comfortable conditions for tenants. All business center buildings are united by a single concept of interior and exterior decoration. Each business center has a branch of a large bank and a number of well-known tour operators. For the convenience of tenants there are ATMs and payment terminals. On the territory of our complexes... | Actual address: Moscow | |
| Realty4Sale | ||
| Realty4Sale – rental and sale of retail real estate in Moscow. We are the owners of the objects we present. We offer our services to both private and corporate clients and investors. Today Realty4Sale is a stable company with a professional team that is ready to use its many years of experience in solving any problems. | Actual address: Moscow, Khilkov lane, building 5 | |
| Arthurs Realty | ||
| The real estate agency "ArthursRealty" provides the following real estate services: transaction support and registration of property rights, privatization of apartments and garages, rental of non-residential premises. | Actual address: Moscow, st. Festivalnaya, 4 | |
| 494 UNR | ||
| The multidisciplinary enterprise from Bronnitsy is now well known in the capital and Moscow region. The team is proud of its participation in the “construction projects of the century” - the construction of the Moscow Ring Road, the capital’s third ring. Here, the high efficiency of the developed original geo-cells “PRUDON-494” has been confirmed in practice. With our participation, complex engineering and technical facilities have been built and are being constructed in St. Petersburg, Khanty-Mansiysk, Yamalo-Nenets Autonomous Okrug. Roads are being built in other regions of Russia. Everywhere, UPR builders confidently assert... | Actual address: Bronnitsy, st. Stroitelnaya, 4 | |
| Avesta real estate | ||
| operates in the commercial real estate market and offers office space for rent, as well as goods or services from the owner. Our database contains a large selection of objects located in different areas of Moscow. There are premises with European-quality renovation, and repairs can also be carried out for the tenant at the expense of the landlord. We do not charge a commission from the client. We offer affordable rental prices... | Actual address: Moscow, st. Krzhizhanovskogo, 15, building 1 | |
| Housing strategy | ||
| The company offers real estate services: -sale of apartments; -purchase of apartments; -exchange of apartments; -sale and purchase of rooms; -purchase and sale of country real estate; - turnkey mortgage housing programs; -legal support of transactions. | Actual address: Moscow, Mira pr-t, 106 | |
| Contact | ||
| Agency Contact has been operating on the Russian market since 1991. This is a brand that unites a group of companies specializing in real estate transactions, consulting and recruiting services. The group of companies owns the corresponding trademark, registered by Rospatent. Today, the Contact brand is widely known not only in Moscow, but also far beyond its borders. Close partnership with the market leader in the selection... | Actual address: Moscow, st. Arbat, 13/36 | |
| Capital land | ||
| Limited Liability Company "Capital Land" was formed in the spring of 2004 by a group of professionals working in the primary and secondary market of land plots in Moscow for more than 10 years. The creation was dictated by the logic of the development of the real estate market in Russia in recent years. Gone are the days when land plots adjacent to buildings were considered real estate... | Actual address: Moscow, st. Mashkova, 6, building 4 | |
| Delight Realty | ||
| Delight Realty has been operating in the Moscow real estate market since May 1993. In cooperation with other companies of the Delight group, we provide a full range of relocation, real estate and consulting services in the field of luxury real estate. Delight Realty is a full member of the American Chamber of Commerce in Russia and an affiliated member of the European Relocators Association (EuRA). | Actual address: Moscow, Mamonovsky lane 4, building 1 | |
| Warehouses | ||
| "Skladov" is a modern commercial real estate agency. At any time, we are ready to offer you proposals for the removal of a warehouse, as well as other types of real estate: - land and territory for industrial needs, - proposals for custom-made construction, - safekeeping services and much more. | Actual address: Moscow, st. Garibaldi, 27 | |
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How do ratings work?
Each officially operating real estate agency has a certain rating, which affects its success.
Ratings are formed with the help of research centers. Their employees form a rating on a 10-point scale.
This scale includes:
- number of transactions during the reporting period;
- duration of the agency's work;
- number of employees working in the company;
- level of customer service;
- absence of negative reviews;
- number of offers for services provided;
- availability of cooperation with various structures: construction, banking, and so on.
At the same time, the average real estate agency in the capital has a rating of 6/10. That is, this means:
- 1 digit – actual rating;
- 2nd digit – maximum allowed rating.
"BEST-Real Estate"
If, based on reviews, a high rating of a real estate agency in Moscow is formed, then the company is definitely reliable, responsible and guarantees results, “BEST-Real Estate” is just such a company. For more than 20 years, it has been making life easier for ordinary citizens and commercial companies in the field of buying/selling/renting real estate.
"BEST-Real Estate" is a member of the Guild of Realtors of the Moscow Region, is an international member of FIABCI, as well as the Russian Guild of Realtors.
Valuable awards and bonuses were received during the agency's work, and this, in turn, is a guarantee of stability.
With the help of the company, you can not only sell or rent real estate, but also carry out an exchange or purchase with a mortgage.
Central addresses:
- st. Bolshaya Dmitrovka, 32, building 1;
- st. Petrovka, 20/1;
- Filippovsky lane, 8 building 1;
- st. Sadovaya-Kudrinskaya, 2/62, building 2.
Who forms the ratings of Moscow real estate agencies
On the territory of the Russian Federation there are both domestic and international research centers for the formation of ratings of real estate agencies. One of the most authoritative research centers is the Marc International Center . For a long period, they have been creating ratings for real estate agencies in the domestic market.
Over the years of their work, they have established themselves as a reliable and respectable center.
For real estate agencies, the rating is formed in several ways:
- analytical;
- marketing.
It is worth noting that both structures (analytical and marketing) combine:
- number of services provided over the past year;
- analysis of current indicators of administrative and intermediary activities;
- positioning of the agency today.
Regarding the issue of trust, after all, every person needs to be more inclined to the advice of close people who have already worked with any agency.
The fact is that the rating may not always be true. This is especially true for young agencies that simply buy it.
You can trust a rating only if it is accompanied by numerous positive reviews. When trying to find reviews about an agency, you need to study several resources, since there is a possibility that one of them may be purchased, that is, untrue.
Rating of advertising agencies in real estate 2020
Since 2020, the REPA association and AdIndex have been releasing a Rating of advertising agencies operating in the real estate market. The results of this rating are no less expected and important for the market than the winners of the WOW Awards themselves.
In 2020, the partners of the Advertising Agency Rating were: General partner - online advertising agency Digital Geeks Partners: SOLID media and Tandem Group
Thanks for support!
So, we are ready to reveal all our cards! The fourth rating is for your attention.
Please note that the full version of the Rating is published on the WOW Awards website.
As usual, the survey was conducted among customers; The goal of the organizers was to find out what assessment service users are willing to give to their contractors based on the results of their joint work. It is gratifying to note that the number of respondents is growing every year. This time there were 194 of them, which exceeds the number last year by more than 30 respondents.
The core of our audience is traditionally specialists from 25 to 40 years old, the most active engines of progress and carriers of trends, well versed in modern marketing.
30% of respondents noted a decrease in the company’s promotion budgets, and alas, we can talk about a trend towards reducing marketing expenses, because in 2020 there were only 10.3% of respondents. But there is good news - 41% of customers have increased investments in their promotion, although this is 10% less than the responses received a year earlier. 32% of respondents remain stable on this issue.
Digital promotion in the modern world is a key expense item and the main area of interest for marketers. In 2020, the share of digital among developers undoubtedly took up more than 50% of the total budget. Second place, as usual, is occupied by the media service with a slight drop over the year from 17.3% to 16.2%.
Based on the respondents’ answers, ratings were compiled based on the level of awareness (recognition of agency brands), the share of cooperation and the quality of the service provided.
In the figure you will see the weight of each parameter in the overall score.
Let's move on to the categories of the Advertising Agency Rating.
Category: creativity and strategy
Let us remind you that this category evaluates the development of an advertising campaign idea based on the customer’s business objectives. The largest share of cooperation is with the Media108 agency, that is, this contractor has the most clients over the past 1.5 years from among the companies we surveyed. SmartHeart, Fury and BBDO are also leaders in this indicator.
Although many market leaders in terms of service quality - Dvizhenie, Zuper, Smart View (SA Media Group), etc. - as can be seen from the results, surpass Media108, nevertheless, based on a combination of factors, Media108 received the highest integral rating and led the category this year.
Category: media service
Media service is the implementation of a full range of activities for the placement of advertising materials in all media, including the Internet, as well as on other media: outdoor advertising, options available in cinemas, etc. Also organizing special events, sponsorship formats, etc.
According to the survey, Media108, SmartView and RealWeb had the most clients over the past year. But the best quality of services was shown by the agencies Traffic Isobar, SmartView and Mediapronet. Let us remind you that customers assessed quality according to three indicators: expertise, customer service and pricing policy.
It is worth noting that when asked which agencies you know, without prompting, respondents most often recalled the agencies RealWeb and Media108, and less often Nectarin and Arrow Media. When it was necessary to choose from a given list (induced knowledge), then, in addition to the companies mentioned above, they also called Adventum. But spontaneous knowledge “weighs” only 4%, and induced knowledge – 1%. The most important part of the overall assessment, of course, is quality – 75%. And in terms of quality indicators, the SmartView agency has long been among the leaders in our rating, and we are happy to finally congratulate the guys on first place!
Category: Performance-based Marketing
Performance-based Marketing is the development of interactive interaction between a brand and a consumer, ensuring guaranteed results.
The leading agencies in this category in terms of the number of requests are Media108, AdClients and Nectarin. Based on the experience of cooperation, developers believe that the best pricing policy is from the companies Nectarin, Artics Internet Solutions and Adventum, and the best expertise is from SmartMedia, Adventum, Mediapronet and Nectarin.
Based on the totality of indicators, Nectarin, Adventum and Mediapronet became the leaders in quality. But since Media108 was ahead by a large margin in the number of clients this year, the victory goes to this agency! Congratulations. The second is Nectarin, and the third is RealWeb.
IT technologies – technological platforms for optimizing campaigns in the Internet environment. In this category, we take absolutely all services that in one way or another contribute to optimization, even if at first glance they are not similar to each other, such as OOHDesk and Instagram.
CallTouch (55.1%) and CoMagic (46.9%) are noticeably leaders among other services in terms of collaboration share. In third place by a large margin is OOHDesk (28.6%). The most famous platforms were Instagram, MarketCall, Twitter, Rambler, Rutube and Yastreb.
Rocket10, OOHDesk and CallTouch were at the top in terms of the sum of service quality indicators. It must be said that quality in the IT category is assessed in our rating based on an expanded set of indicators: customer service, technology, functionality, pricing policy and expertise. Note that in terms of functionality, Rocket10, Gazprom Media Digital and OOHDesk were the best, and in terms of pricing policy – Smartis, CallTouch and OOHDesk.
The first places in the IT category went to the services leading in the share of collaboration: CallTouch, OOHDesk and CoMagic. Hooray!
Congratulations to the winners!
Partners of the Advertising Agency Rating: General partner - online advertising agency Digital Geeks Partners: SOLID media and Tandem Group
View the full version of the Rating
For all questions about the results, methodology and composition of participants, you can contact AdIndex: Marina Shchukovskaya +7
Review of agency reviews
As you know, the presence of positive reviews about the work of a particular company encourages each of us to use their services.
Moreover, it is known that reviews are directly involved in the formation of company ratings.
There are a huge number of reviews on the Internet that reflect the work of leading real estate agencies in the capital.
Over the past month, the rankings of positive reviews have broken down as follows (see chart):
According to the diagram, the leading position in the capital is occupied by the Russian Guild real estate agency .
Real estate agency reliability indicators
To determine which real estate agency is better, you need to know such signs of competence and reliability as:
- Duration of operation – companies with a long period of operation are, as a rule, distinguished by high reliability and competence. Statistics from real estate agencies characterize such intermediaries as the most stable and with extensive experience;
- availability of a license - the company must have a valid permit from the relevant authority to carry out this type of activity;
- prices for services provided should range from 3–6% of the transaction amount;
- advertising and availability of information on the Internet - reputable real estate organizations have good advertising on the global network. Information about them is placed in specialized catalogs and printed publications.
- an up-to-date and constantly updated website of a real estate agency , containing such data as telephone numbers of real estate agencies, addresses and work schedules of offices, terms of service. A clear indicator of website traffic and company popularity can be the Liveinternet counter installed on it;
- information about the organization should also be in such lists as the state or regional database of real estate agencies;
- reviews about real estate agencies left by their clients on organizations’ websites, specialized forums, or in a book of wishes and suggestions. In addition, it is worth reading reviews from employees who once worked in these companies - their opinion about the atmosphere within the team and the attitude towards the ordinary employee on the part of management will also reflect the degree of solidity and reliability of the organization;
- conditions in which the company's employees work with clients - a reliable real estate agency has a spacious, bright office with high-quality renovation, modern office equipment and a pleasant environment. It is usually located in an accessible location in the city. The agency’s interest in attracting clients can be evidenced by its convenient work schedule;
- competence and courtesy of the staff - real estate agency employees must have the necessary level of knowledge and experience, confirmed by relevant diplomas and certificates. In addition, when communicating with clients, they are required to be correct and comply with all norms of business etiquette;
- the head of the organization - the director of a real estate agency must be open to resolving controversial issues, have a legal education and certificates of advanced training.
You should be wary when choosing an intermediary that has recently entered the market. You need to carefully read the signed agreement so as not to stumble upon “pitfalls” - clauses that are interpreted ambiguously and mostly in favor of the agency. Carefully reading the contract will allow you to avoid paying a fine for terminating the transaction and/or providing poor-quality services.
Agency work from the inside
It is known that many citizens find realtors an unnecessary link in the economy; they just drive up the cost of housing, and make the market much more difficult for non-professionals to access. Anyone who has at least once tried to find an apartment to rent directly from the owner has encountered this. Most of the attractive ads are from realtors, not owners. How are real estate databases formed that an ordinary citizen cannot access without sharing his money? The answer to this and other similar questions can be found by watching one of the most popular videos on the topic.
Russian agency market
Real estate organizations appeared on the territory of Russia in the early 90s of the last century. Currently, real estate agency statistics include more than 2,000 firms, commercial organizations and private realtors. The services of intermediaries in the housing market are most widespread in large cities - Moscow, St. Petersburg, Rostov-on-Don; the market for real estate services is very developed in Novosibirsk.
A large number of real estate companies also operate in cities located near resort areas - Sochi, Yalta, Sevastopol. The list of the most profitable and reliable organizations in Moscow includes such large real estate agencies as:
- INCOM-Real Estate.
- MIEL.
- BEST-Real Estate.
- DOMOSTROY-Real Estate.
- GlavMosstroy Real Estate.
Real estate agency statistics highlight the most reliable companies in St. Petersburg:
- St. Petersburg Real Estate.
- Advex.Real Estate.
- Natural.
- Ithaca.
The best real estate agencies in Russia according to the International Research Center:
| Name | Year of foundation | Availability and address of the current company website | Number of offices, pieces | Reliability rating as assessed by the International Research Center ( MARC) |
| 1. INCOM-Real Estate | 1991 | www.incom.ru | More than 40 in Moscow and 1 in Kirov | 28 |
| 2. Miel | 1990 | www.miel.ru/ | More than 100 of which 78 branches in Moscow, St. Petersburg | 24 |
| 3. Best Real Estate Company | 1992 | www.best-realty.ru | 16 offices in Moscow | 19 |
| 4. GC Domostroy | 1994 | www domostroy.ru | 8 offices in Moscow and Moscow region | 17 |
| 5. OJSC Glavmosstroy-real estate | 1996 | www.gmsn.ru | 1 central office and 4 territorial | 14 |
| 6. ABC Housing Company | 1997 | www.azbuka.ru | 7 offices in Moscow | 13 |
