How to rent out an apartment without the help of agencies
The work of real estate agents is aimed at obtaining a satisfactory result in any transaction with housing. In this case, a large percentage of the transaction is taken in favor of the agency, which is not beneficial for either the tenant or the landlord.
There are some methods for renting out an apartment without the participation of realtors, these include:
- Finding clients among your friends. “Word of mouth” still fulfills its functions and there is a real chance to get those who want an apartment without making any special efforts at all.
- Search for tenants by publications. Advertising for residential real estate works faster due to the greater number of people involved in the rental process.
Just be careful, beware of scammers! Study this article: how to avoid getting caught by scammers when renting and renting out an apartment: countering scams and deception is very important knowledge! ⇐
Humor
It is believed that humor defuses the situation and wins people over, but perhaps an advertisement for renting an apartment is not a document where it is appropriate. Not every owner will want to rent out his property to a tenant who is too cheerful, and therefore not too serious and thorough.
But you can take a risk: a bit of humor may attract to your ad a person who is easier to communicate with, with whom it is easier to negotiate the terms of the lease, someone who will not be too harsh in his demands.
How to write an advertisement for renting an apartment correctly
Today, ordinary paper leaflets in the form of a proclamation practically do not produce results if they are not compiled correctly.
Therefore, if the owner intends to get tenants, the advertisement for renting your apartment must answer the right questions. The questions your potential tenants want answered.
- What type of property is rented out? This could be a house, apartment, shared apartment, room and other options.
- Are there any special amenities near this property? Schools, kindergartens, transport interchanges, shops or cultural centers.
- What is the nature of the property being rented out? Here it is important to correctly assess the material from which the housing is built, its dimensions and external condition.
By answering these questions as briefly and accurately as possible, you can write an ad without unnecessary information..
What to indicate
Also, if you want to correctly write an announcement about the rental of real estate, you should indicate the following parameters:
- number of rooms or size of living space in square meters;
- availability of repairs and their condition;
- the conditions under which the owner is ready to rent;
- price;
- availability of bargaining;
- telephone for communication.
If you correctly write all the information about the living space for rent, then there will be more than enough people willing to do so. It is worth considering that in addition to those wishing to rent a home, real estate agents often respond to such advertising. In order not to waste a lot of time on phone calls, it is better to immediately clarify the situation with this factor.
How to register correctly
Advertisements have their own design rules, following which you should get a result that provides complete answers to questions of interest to future people wishing to rent a living space.
- Title. The top line, which usually contains the words “rent an apartment.”
- Announcement body. All information about the rented area is indicated here with a detailed indication of all parameters.
- Contact Information. It is better to indicate contacts for several telecom operators. This will give the opportunity to call more people who want to rent housing.
It is important to place information in detachable parts of the ad indicating the phone number and the reason why the text was submitted.
Where to place
There are several options for placing an ad and all of them do not present any particular difficulties.
- Paper version. Such notices are posted on nearby streets and bus stops. The advantage of such announcements is that this is a way to interest people who really need housing. Real estate agents pay little attention to street advertising. The disadvantages of such an ad are that they are not durable; as a rule, they look presentable until the first rain.
- Printed publications. Newspapers and magazines containing advertisements for renting a room still find their admirers.
- Internet option. Messages posted online are intended to reach a wider audience. Whether it’s a special board or a simple post on social networks, you need to be prepared for increased interest not only from those who want to rent a home, but also from anyone who is curious.
When posting an ad via the Internet, it is worth taking into account this advice: it is better to indicate your email in the contact information field, otherwise the phone will not be silent for a very long time.
Example of an advertisement for renting an apartment, sample
An example of an “apartment for rent” advertisement can be obtained from various sources. Newspapers offer a special form to fill out, which you cannot refuse because the information will not be published.
⇒ With street paper notices the situation is simpler; here you can simply take a sample , insert your information, cut it and stick it on the free spaces for this kind of notice. ⇐
Creative advertisement for renting an apartment, sample
Creativity attracts attention more than boring text, which is why a creative ad gets more responses than simple text sketches.
A sample creative ad can be full of pictures or infographics, as in this option, and contain all the necessary information. Renting a living space from a person submitting such advertising seems like a safe bet.
Thus, not only can you rent out your property, but selling your home works the same way. A correctly written advertisement is the key to a successful rental process and mutual cooperation between the landlord and the tenant.
What should be indicated in an advertisement for renting an apartment?
Here are a few secrets - the so-called “hooks” that will hook your potential tenants.
A short and informative title without vague phrases. For example: “I’m renting a one-room apartment in the city center.”
“Owner” or “without intermediaries”. The likelihood that the ad will be noticed quickly will immediately increase;
"Agents please do not disturb." Agents will still call, so it’s better to immediately clarify when calling whether the person wants to rent an apartment for themselves, or is it an employee of a real estate agency;
The price is adequate to the market. Currently, rental rates have decreased, so the owner should objectively evaluate his living space - from the point of view of transport accessibility, convenience of the area of residence, repairs in the apartment and other criteria;
Description of the apartment: number of rooms; date of last repair; the presence or absence of a balcony (loggia); the presence or absence of furniture and household appliances; area; floor; transport accessibility; parking places; accessibility of infrastructure facilities (school, kindergarten, shops).
Advantages of the apartment: plastic windows, good view from the window, air conditioning, internet, telephone, plastic pipes, etc.
All additional fees: for example, sometimes landlords take a deposit, which is returned to the tenants when they leave the apartment if everything is in order;
Who do you want as a tenant: a family with or without children, a single man or woman. It is also necessary to specify whether pets are allowed in the apartment.
Contact details. Name, telephone number and convenient time to call, as well as email address.
Is creativity appropriate when writing an ad?
The shorter the ad, the greater the chance that it will be read to the end. However, we must remember that reducing the text should not affect its information content.
The text should absolutely not be cumbersome. Lengthy excursions into the history of a house or area are especially annoying for many. The vast majority of tenants do not care who built the house and walked around the area. The most important thing for them is the price and ease of use.
Among young people, advertisements made in the form of infographics are now gaining popularity. However, this format is only suitable for social networks - such a post can stand out among others.
Do I need to include photographs in my ad?
Advertisements without photos are practically unreadable, and calls on them are extremely rare. If the goal is to rent out an apartment as quickly and expensively as possible, you definitely need to post a detailed photo report, preferably with a plan. Photos need to be of high quality, smooth, and easy to view. Among them must be:
— Photos from all corners of the rooms, showing the space of the object;
— Photo of the kitchen, bathroom and toilet.
— There should be exactly the number of photographs that is necessary to understand the condition of each of the rooms in the apartment. Interior photos (as in glossy magazines) showing individual successful design solutions do not work here. A potential tenant must visually create a complete picture of the apartment and, if it coincides with his idea of beauty, success is guaranteed.
What should not be written in an advertisement for renting an apartment?
Removable defects of the apartment. It is better to remove cockroaches before renting out housing than to warn about them in an ad;
Words with a negative connotation. You should not evaluate individual characteristics of an object using such words, because for some this particular characteristic will be completely unimportant, but the impression will remain. For example: “parking is spontaneous” - even those who are pedestrians imagine a spontaneous pile-up of cars next to the house with all the accompanying “charms”.
Questions not directly related to renting an apartment. For example, a biography of the previous tenant.
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photo: lenta.ru
How to compose it correctly?
To create a good advertisement for renting real estate, you should follow the following rules:
- Reliability of data. You should not provide deliberately false information about the apartment to attract attention. After all, while watching, a person will still see all the shortcomings and advantages with his own eyes.
- Advantages. Describe in detail all the advantages of the object. Advantages can be: the presence of furniture, appliances, recently made renovations, the Internet, developed infrastructure, etc. If the apartment has significant shortcomings, then they should also be indicated, but not focus on them. If you can eliminate them, for example, to pay rent, then this can also be indicated in the ad.
- Accommodations. Please indicate who exactly you would prefer to rent the property to. This way you can weed out unwanted clients.
- Signature and contact details. Be sure to indicate how to contact you by phone. Also note that the apartment is rented from the owner - this will increase the interest of applicants.
HELP: The advertisement should be detailed, but at the same time concise and not too long.
The information in the offer must fully explain what exactly is being rented, under what conditions, to whom and at what price. apartment rental advertisements
Templates
To draw up offers for renting out real estate, you can use samples of ready-made advertisements as a basis. They can be seen on rental websites. Here are some of them:
“I rent a bright and cozy one-room apartment for a long term from the owner. Area – 38 sq.m. Floor – 2. The apartment is located on Krzhizhanovsky Street, 5 minutes from the metro. Inside there is everything for a comfortable stay: a new 2-bed folding sofa, a wardrobe, a chest of drawers with a mirror, a plasma TV, internet.
In the kitchen there is a refrigerator, microwave, electric kettle, kitchen set, and a set of dishes. Separate bathroom. The bathroom is tiled and has an automatic washing machine. Price 35 thousand rubles. per month. No collateral. The apartment is rented for a long term to working people or married couples. View any day.
Call: 81111111111 (Alexander)."
“A 2-room apartment for long-term rent in a new building near the Medvedkovo metro station (3 minutes walk). Nearby there is everything you need: 24-hour shops, parking, pharmacies, fitness center, inexpensive cafes. The apartment is small (60 sq. m.), but cozy, clean and spacious.
The windows face the eastern bright side, there is a well-equipped children's playground in the courtyard. There is a glazed balcony. The neighbors are friendly. What is in the apartment: a sofa-book, 2 folding chairs, a spacious wardrobe, 2 cabinets, LCD TV, refrigerator, microwave, wi-fi.
A washing machine can be purchased as a rental. The house has its own boiler room, so the utilities are small. Rent – 40 thousand rubles. Rent to non-smokers. View at any time, call!”
“I rent a 1-room apartment for a long term, fully furnished and equipped with household appliances. Come and live! Located next to the park on Lenin Street.
Everything you need is within walking distance - three supermarkets, a shopping center, a bus stop (2 minutes). Convenient location for both city guests and those who work in the center - you can walk to the center in 10 minutes. Near the house there is parking and a children's playground.
Cost per month – 18 thousand rubles. The communal area is small. Call!”
Various approaches to writing an advertisement for rental housing
It must be said that nowadays there are people who give traditional advertisements, and those who create creative advertisements for rental housing. According to statistics, most transactions are completed through standard advertisements.
Although creative advertisements attract more attention to themselves, and their authors receive a large number of calls, this does not always result in the execution of a deal.
A creative ad written with a sense of humor allows us to conclude that the person who wrote the ad is quite easy to communicate with, however, some landlords may consider this a sign of not being serious. Therefore, a person must independently decide how he will create an advertisement for rental housing.
Making an advertisement for renting an apartment
There are several ways to compose and arrange advertisements for renting an apartment, namely, in writing, in printed form; in the future, it makes sense to hang these advertisements on notice boards near houses that are located in the areas you need. There is also a more modern way of submitting an advertisement electronically on the Internet; there are now specialized sites for this.
Important! For greater effect, it is best to place an advertisement for renting an apartment, using all options, this will increase your chances of renting a home in a short time and in the area you need.
Naturally, there is no specific clear form for advertising a rental property, but on the Internet you can find many ready-made options or ad templates that will help speed up the process. Of course, choosing one of the templates does not guarantee that you will immediately find suitable housing, because the most important thing in such information is truthfulness. Therefore, the best option would be to take one of the templates on the Internet as a basis and adapt it to your information.
How to correctly write a message about renting an apartment for free
There are many sites on the Internet where you can effectively post an advertisement for rental housing.
3 popular sites;
- Avito;
- YandexReal Estate;
- World of Apartments.
Ads are placed free of charge on these sites, only an additional payment is taken to increase the placement in the search, to highlight it from all other messages. A VIP ad will help you quickly rent out square meters in St. Petersburg, Moscow and other cities.
When housing is not available for rent, you can place an advertisement for renting an apartment without payment.
Shape and appearance
There is no specific form for submitting a rental advertisement. It should look like it will immediately attract the attention of potential landlords.
It is necessary that the message be short, but at the same time contain all the necessary information about the premises.
If you want to present rental information on special boards, entrances and bus stops, then it must be typed on a computer and printed on a printer . Not everyone will want to read handwritten ones, even if they are written in calligraphic handwriting.
You can print on brightly colored .
This way the information will immediately catch your eye.
the main word is written on it in large font
Those who are looking for tenants for their living space will definitely pay attention to such a leaflet.
If you want to print it in a newspaper, then you should not spare money and place the information among many of the same. If possible, then it should be placed separately and you should pay for it to be bright and noticeable .
On the Internet, a message also needs to be created in such a way that it does not get lost in the mainstream. You can attach a photograph or an interesting picture .
And do not forget that it must be written without spelling errors . A person who does not know Russian is unlikely to command the respect and trust of landlords. After the ad is written, try to reduce it to the minimum size .
Find out on our website about the rights and obligations of the tenant and the landlord, as well as what the tenant must pay for and what is included in the payment for renting a residential premises.
Sample advertisement for the sale of an apartment
Basic information required to be displayed in the ad:
- The number of floors of the house and the floor on which the proposed property is located.
- Number of rooms.
- Location (district, street name, nearest metro station).
- Living area of the apartment, kitchen area, total area, including unused space.
- Availability and size of a balcony or loggia.
- Contact phone number to contact the owner.
- Price, on what terms payment is possible, for example, installments or mortgage.
In most cases, the information given above is comprehensive; all you need to do is fill out the form and post an ad.
The text of the advertisement for the sale of an apartment must contain additional information, the presence of nearby educational institutions, gardens, shops, and clinics. If a parking space is available, be sure to indicate what type and location it is. Try to tell as succinctly as possible about the property for sale, where the windows face, give a positive description of the neighbors and the cleanliness of the entrance. Describe the security of the house, if there is a concierge or intercom. At this stage, you need to interest the buyer as much as possible from the first words, tell him as if you were purchasing an apartment yourself.